In November 2012, I launched Around the Way app. It’s a geo-location app that locates the nearest Black-owned businesses. It was the “grandchild” of 2 other ideas that I pursued starting 2010- the evolution, if you will. My mission was two-fold: (1) I sought out to make it easy for people to support the Black-owned businesses in their community and (2) I wanted to empower Black business owners via technology to give them a fighting chance against the large corporations who have deep pockets.
While working with the businesses in my app, I started to understand some of the pain-points of small business owners. It was very informative objectively, but I also saw a need to create something for them too. And hey, I can lead the horse to water, but that water has to be up to par. You know?! So in February 2014, I created a platform for small business owners to get tips and resources for their business. I also host 30-Day Business Challenges that help jump start and reinvigorate businesses.
As these two ventures grow, I’ve gotten requests from business to consult on ad hoc projects and overall awareness. I LOVE helping businesses and I want to see people win! I lend my experience, expertise, and my generally cool ideas to businesses! I’m really good with creating effective messaging (duh, Communication major!) and creative ways to leverage technology for businesses.
When I think about it, it’s the natural progression of the work I’ve been doing, plus I am more hands on – which I love! Having an app and website are cool, but creating and maintaining a human connection is what really matters (personally and professionally). I accept this new title with open arms…
Janine Hausif: Consultant. Now accepting new clients.