Hello, I am Janine!
I approach every challenge with enthusiasm, creativity and passion.
This mindset has opened the door to countless opportunities, unique experiences and remarkable connections.
When I take on something new, I bring commitment, pragmatism, teamwork and unwavering dedication to the table.
How can my expertise contribute to your company’s success?
Janine Seidel
Strategic Business & Client Service Director
Expert in Client Relationship Management & Team Leadership
Based in Hamburg / Germany
PERSONAL PROFILE
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Passionate leader with proven track record in strategic and operational management, hands-on mentality, dedication and unwavering commitment to excellence.
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Over 15 years of successful experience in client engagement and managing multiple accounts simultaneously and identifying opportunities and risks in
fast-paced environments. -
Strong interpersonal skills, team development and fostering a collaborative work environment with a demonstrated history of leading teams of up to 25 direct reports, including matrix teams.
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Entrepreneurial mindset with a strong client and service orientation, coupled
with a sharp acumen for business development and negotiation. -
Driven to foster business growth through strategic client partnerships and committed to optimizing processes for enhanced profitability.
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Enthusiastic team player with a high degree of self-motivation, passionate about collaborating with people, at all levels, worldwide.
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Excellent communication skills combined with creativity and strong problem-solving abilities.
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Fluent in German and English.
WORK EXPERIENCE
Since 04/2024
Sabbatical (until March 2025)
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Pursuing personal growth and professional development through travel in South Africa and California.
Activities include exploring personal interests and completing educational programs such as Introduction
to AI & Entrepreneurship and Agile Leadership Training.
07/2022 - 03/2024
Indicia Worldwide Deutschland GmbH
Business Director EMEA (Hamburg)
Client: Unilever GmbH
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Strategic and operational management of key accounts in DACH, BENL & IT. P&L responsibility and development
of new, long-term client relationships to drive business growth. -
Managing a team of 15 FTEs in Europe.
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Developing, implementing and optimising processes with the aim of making smooth workflows efficient and profitable to increase the company's profitability.
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Proactively identifying new market opportunities, client needs and risks, including rolling forecast with sales projections, operational KPIs and resource plans.
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Collaborating closely with clients and internal teams to ensure efficient management and set-up for the client.
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Company presentation to potential new customers in Europe.
03/2018 - 06/2022
HH Global Deutschland GmbH
Account Director / Client VAP Lead International (Hamburg: 09/20 - 06/22)
Client: Beam Suntory GmbH
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Leading and executing complex customized marketing activities (e.g. global buy windows) on an international level with direct responsibility for a team of 5 FTEs in Europe and South Africa.
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Building and maintaining long-term relationships with marketing and procurement teams to maximize revenue opportunities whilst ensuring superior service and transparency standards.
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Ensuring all deliverables and tasks are completed in accordance with defined best practices and HHG sales and marketing requirements.
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Responsible for continuous process and efficient workflow optimization, developing quality assurance and improvement measures to increase the overall efficiency and performance of the business.
Regional Account Director EMEA Exhibitions & Events (Hamburg: 03/18 - 08/20)
Client: Mondelēz Deutschland GmbH
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Management and realization of trade fairs, B2C events and individual, operational marketing measures in EMEA including P&L responsibility up to €2M and team management of 12 FTEs in Europe.
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Serving as the liaison between clients, creative and production teams and suppliers to ensure all contractual terms and service level agreements are fulfilled.
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Establishing and maintaining successful customer partnerships with business managers and decision-makers in order to recognize opportunities at an early stage and thus sustainably increase growth.
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Implementation and optimization of processes and workflows for upcoming global roll-outs and strategic development initiates.
02/2012 - 02/2018
Communisis Deutschland GmbH
Client Relationship Manager (Hamburg: 01/16 - 02/18)
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Primary contact for blue-chip clients across DACH, Nordics and CEE regions in industries such as FMCG, consumer electronics, pharmaceuticals and food.
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Maintaining and strengthening strategic partnerships with external stakeholders, including influencers and decision-makers and industry leaders.
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Leading an European team of 8 FTEs, managing task prioritization, resource allocation and ensuring visibility across client engagements.
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Acting as a central point of escalation for client issues, resolving challenges promptly and effectively.
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Leading global projects in close collaboration with the business development team, driving the identification and execution of growth opportunities.
Country Team Leader DACH
Client: Procter & Gamble Services GmbH (Frankfurt: 07/12 - 12/15)
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Driving the successful development and establishment of Communisis in the DACH region through strategic, target-driven management.
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Owning full P&L responsibility up to €5M across key business areas for the client P&G including trade fairs and events, artwork/media, print, sampling and couponing.
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Leading a team up to 25 FTEs, fostering collaboration and ensuring operational excellence.
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Building and expanding sustainable client relationships by identifying and engaging key decision-makers, stakeholders and influencers to strengthen partnerships and unlock business potential.
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Driving steady and solid growth by leveraging existing opportunities for business expansion, identifying cost-saving opportunities and introducing best practices and continuous improvement measures to enhance service quality and client satisfaction.
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Acting as the escalation point for client concerns and resolved ad-hoc queries efficiently.
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Managing global projects in collaboration with the business development team, also for other Fortune-500 clients, driving the identification and execution of growth opportunities.
In-Store Service Specialist DACH
Client: Procter & Gamble Services GmbH (Frankfurt: 02/12 - 12/13)
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Organizing and executing 25 in-house trade fairs annually for flagship P&G brands, including Braun, Oral-B and Duracell.
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Coordinating the planning and implementation of around 200 B2C marketing initiatives per year, ensuring alignment with brand objectives.
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Designing and developing campaigns tailored to specific target audiences, enhancing customer engagement and brand loyalty.
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Manage the operations of the client service center, ensuring high levels of efficiency and satisfaction.
11/2011 - 01/2012
04/2010 - 01/2012
07/2002 - 03/2010
11/1989 - 06/2002
1986 - 1988
1974 - 1986
02 / 2012 - 06/2018
Sabbatical
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Traveled extensively through various countries in Asia, gaining insights into diverse cultures, histories and practices.
Freelancer / Self-employed
Project Manager Marketing, Exhibitions & Events / Consultant (Cologne)
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Planing and organization of successful test drive events for Chevrolet dealerships across Germany, ensuring seamless execution and exceeding customer satisfaction targets.
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Developing and establishing the Blackfoot Beach brand as a premier outdoor and event destination in Cologne, driving visibility and market presence. Planning and organizing pre- and post-event activities.
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Leading the planning, organization and implementation of the nationwide educational campaign 'Inclusion' for Aktion Mensch e.V. (NGO) in Bonn, including full budget responsibility and coordination of associated national forums.
forum gelb GmbH / Deutsche Post DHL
Marketing & Event Manager (Bonn)
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Conceptualising, planning and executing high-profile national and international B2B events for top-tier clients, including the annual CEO conference and exclusive events for board members.
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Managing a team of 10 FTEs within the customer service center, ensuring efficient operations and client satisfaction.
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Overseeing budget planning up to €1M, forecasting and controlling, ensuring financial stability and achieving KPI's.
Further stations
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International Project Manager / Consultant with a focus on marketing, communication, trade fairs and events, gained extensive experience in both renowned companies and leading agencies.
Education
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Training 'Industriekauffrau' / Studentenwerk Clausthal-Zellerfeld
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Primary and secondary school / Wilster and Osterode
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Vocational school for business and administration / Realschulabschluss II / Osterode
SKILLS & ACTIVITIES
Languages
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German (Native)
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English (Fluent, Level C1)
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Spanish (Starter, Level A1)
Technical expertise
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MS Office, iWork, Google Workspace, Trello, KI's (ChatGTP, Gamma, Canva, Gemini)
Activities / Interests
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Kayaking (Alster-Kayak-Club Hamburg), diving (AOWD), photography,
skiing, reading and listening to Podcasts. Passionate about traveling,
exploring new cultures and meeting people from diverse backgrounds. Enthusiast of new technologies and AI. Regularly participate in networking events, including Open Space Hamburg, Walk & Talk Hamburg and
12MIN.ME. Organizer of monthly networking Hamburg meetups.
EXPERIENCE ABROAD
Intensive Spanish languages training in Barcelona / Spain
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03 / 2001
Completed a one-month intensive program focused on conversational and written Spanish.
Sabbatical
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06 / 1990 - 08 / 1990
Extensive Travel through Upstate New York / USA
Awarded a scholarship for a one-year academic stay in the USA
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08 / 1988 - 08 / 1989
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Six month of studies at the Adirondack Community College
in Glens Falls / New York -
Six month of employment as Title Clerk at Quaker Ford, Inc.
in Glens Falls / New York
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You are never too important to be nice to people.
CONTACT
Janine Seidel
Strategic Business & Client Service Director
Expert in Client Relationship Management & Team Leadership
Email: info@hellojanine.com
© Janine Seidel I 2025